Dia Supplies is the newest chapter in a Lebanese legacy of entrepreneurship that began with the Dia family in 1960. For decades, the Dia family thrived in Lebanon’s import trade, always with an eye for opportunity and a passion for service.
Our Story
In 2018, Ali Dia opened Froyo Heaven—a retail ice cream store—after spotting a glaring lack of frozen yogurt options in Lebanon. The overwhelming demand soon revealed an even bigger gap: reliable, high-quality wholesale supply for frozen desserts. When Lebanon’s major frozen treat suppliers exited the market during the revolution, a void was left—one Ali was determined to fill.
In 2022, Dia Supplies was born, turning a family legacy and a market challenge into a mission-driven business.
“We are all store owners who understand the challenges of serving other store owners. Our mission is to research, source, and deliver the best products for the Middle East market, making it easy for others to thrive.”
At Dia Supplies, we believe in empowering entrepreneurs—because we are entrepreneurs ourselves. Our business is built onthese principles:
What We Believe
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Consistently deliver the best quality at the best price
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Offer a diverse, innovative product selection to help our partners delight their customers
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Make business easy for our resellers, with simple solutions and responsive support
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Stay ahead of market trends, adapting quickly to serve evolving tastes and needs
Dia Supplies is your one-stop partner for launching and growing ice cream, beverage, and dessert businesses across Lebanon, the Middle East, and North Africa. Our product portfolio is curated for excellence, including:
What We Make (and Why)
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Gelato & Soft-Serve Bases:
Sourced from strategic regions for premium taste and performance
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Bubble Tea Inputs:
On-trendflavors and reliable ingredients
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Popping Pearls & Jams:
For creative, Instagram-worthy desserts
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Soft Serve & Gelato Machinery:
CE, FDA, and RoHS certified for worry-free operation and audit clearance
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HORECA Machinery & Accessories:
Everything operators need, all under one roof
We pride ourselves on rigorous quality—every SKU carries global certifications (CE, ETL, FC, UKCA, ISO, ROHS, Halal, FDA)—and rapid adaptation to market trends. We’re not just suppliers; we’re flavor chemists and machinery experts, making sure your business runs smoothly from day one.
Who We Serve
Our customers are the heart of the region’s hospitality scene—hotels, coffee shops, dessert shops, and restaurants. Whether you’re a café launching bubble tea, a gelateria expanding your menu, or a food truck bringing smiles on a summer day, we understand your needs because we’ve been in your shoes.
We serve Lebanon with next-day dispatch, and extend our reach to the broader Middle East and North Africa—always with local insight and global standards.
Our Milestones
1960
Dia family enters Lebanon’s import trade
2018
Ali Dia launches Froyo Heaven
2022
Founding of Dia Supplies
2024
Launch of Shark and DiaMix
2025
Dia Health & E-commerce launch
Meet the Founder
Ali Dia grew up immersed in Lebanon’s vibrant trade scene, learning the ropes from a family of seasoned entrepreneurs. After pioneering the retail frozen yogurt space, Ali recognized the struggles that store owners faced in sourcing quality ingredients and equipment.
“Our goal is simple: To be the go-to supplier for anyone looking to start or grow an ice cream or dessert business in Lebanon and beyond. We know what it takes, because we’ve lived it.”
Ali leads a dynamic team passionate about
flavor, technology, and making business easier for others.
